I’m Hirdesh Matta

🚀 Product Marketing & Content Strategy Leader | Storytelling & Digital Engagement | Driving Growth Through Data-Driven Decision-Making | Published Author

Thanks for visiting my site! I invite you to take a moment to learn more about my background and experience. Feel free to view my portfolio and send me a message to discuss opportunities.

"I'd rather attempt to do something great and fail than to attempt to do nothing and succeed."

Robert Schuller

About Me

"Only those who are willing to try the ridiculous can achieve the spectacular. If people are not laughing at your dreams, your dreams are not big enough."

In a world of information overload and content saturation, Hirdesh cuts through the noise by simplifying complex ideas and driving customer action. By blending strategic storytelling, data-driven insights, and audience-tailored messaging, he ensures the right information reaches the right people at the right time. With over 10 years of experience in content strategy, product marketing, copywriting, and go-to-market (GTM) strategy, Hirdesh has a proven track record of delivering value for his clients.

Always looking for ways to express his creativity, Hirdesh has successfully founded an apparel company, spent time working as a credentialed sports reporter, and published two children's picture books, Tommy the G.O.A.T and Nat Your Average Underdog Story.

About Me

"Whether you think you can or whether you think you can't, you're right."

Henry Ford

Work Experience

"Start doing what is necessary; then do what is possible; and suddenly you are doing the impossible."

Management Consultant
Accenture

January 2012 - March 2017

Optimized content for a client from 13 disparate sites into a centralized hub that receives over 220 million users
Improved StudentAid.gov self-service by developing FAQs that enabled the Aidan® AI assistant to resolve 2.2M inquiries in its first year
Served as Change Management Lead for a team of 4 that developed training materials for an auditing system migration affecting 5,000+ users

Work Experience

Strategy & Consulting Manager
Accenture

July 2018 - Present

Developed go-to-market campaigns, product slick sheets, and Stage 0 decks for a $3B+ federal practice, leveraging competitive insights and targeted messaging to drive sales enablement
Led a 12-member content team in the creation of slick sheets, infographics, a Ragan Award-winning video with 60,000+ views, and social posts promoting product releases impacting 1M+ stakeholders

Senior Communications Analyst
DigitalSpec

January 2018 - May 2018

Supported executive-level communications, crafting memos, executive-level briefings, annual reports, brochures, newsletters, and intranet content for a defense agency
Managed the inbox for a 250+ employee division, fielding inquiries, coordinating audit responses, and sending internal email broadcasts

"Nothing is impossible, the word itself says 'I'm possible'!"

Audrey Hepburn

Education

I graduated Cum Laude with a Double Degree from the Smith School of Business and a Honors Citation from the University of Maryland Honors College.

Bachelor of Science - Marketing
University of Maryland, College Park
Robert H. Smith School of Business

Bachelor of Science - Management Information Systems
University of Maryland, College Park
Robert H. Smith School of Business

Certifications

Certified SAFe® 6 Product Owner/Product Manager
Issued By Scaled Agile Inc

ICP Certified Professional
Issued By ICAgile

Digital Marketing Professional Certificate Program
Issued By Wharton Online

Education

"Do not let what you cannot do interfere with what you can do."

John Wooden

Skills

Marketing

Product Marketing, Brand Activation, Sales Enablement (SaaS, Cloud, Data and AI), Go-to-Market Planning, Campaign Development, Creative Briefs, Persona Development, Email Marketing, Social Media Marketing, Marketing Analytics, A/B Testing, Human-Centered Design, Landing Page Development, Event Marketing Strategy, InVision, Mural, HubSpot, SplashThat, Figma, Salesforce

Content and Editorial

Communications Strategy, Content Assessment, Content Development, Copywriting, Storytelling and Thought Leadership, UX Writing, Sales Writing, Personalized Messaging, Crisis Communications, Content Management Systems, Writer AI App, AI Chatbots

Cross-Functional Leadership

Project Management, Change Management, Stakeholder Management, Product Management, Agile Methodologies, Data-Driven Decision Making, Team Leadership, Jira

Skills