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I’m Hirdesh Matta

Marketing Leader @ Accenture | Omnichannel Campaigns & Customer Experience | 0→1 Scaling, Demand Generation & Sales Enablement

Thanks for visiting my site! I invite you to take a moment to learn more about my background and experience. Feel free to view my portfolio and send me a message to discuss opportunities.

"I'd rather attempt to do something great and fail than to attempt to do nothing and succeed."

Robert Schuller

About Me

"Only those who are willing to try the ridiculous can achieve the spectacular. If people are not laughing at your dreams, your dreams are not big enough."

Cartoon dressed in a suit with a briefcase

I’m a marketing leader with 12+ years of experience turning complex technology into stories that drive adoption, engagement, and revenue. I specialize in B2B and B2C product marketing, GTM strategy, and sales enablement for SaaS, cloud, and AI solutions that resonate with both technical and business audiences.

At Accenture, I’ve led product marketing and GTM campaigns for multi-billion-dollar portfolios, translating cloud and AI capabilities into customer-focused narratives that helped secure $100M+ contracts. My work includes building solution playbooks, developing account-based marketing campaigns, ghostwriting thought leadership, scaling sales enablement platforms, and collaborating with ecosystem partners to accelerate growth.

I’ve also worked in client delivery, helping federal agencies improve citizen engagement through strategic content and communications. I've led a team of 12 in the delivery of omnichannel campaigns for a $400M modernization program, implementing the Digital GI Bill and improving the education benefits experience for Veterans, Service members, and their families. I also helped enhance the FAFSA experience, building end-to-end digital engagement journeys and multilingual messaging for the new StudentAid.gov website and application
, simplifying education benefits access for millions of students.

My approach blends storytelling with data-driven strategy, using A/B testing and performance insights to continuously optimize campaigns. Beyond marketing, I bring an entrepreneurial spirit, having self-published children’s picture books that have grossed over 2500 sales, launched an apparel line that was featured in 12+ stores across Maryland, and sold over $5 million in residential real estate through grassroots marketing.

If you’re looking for a marketing leader who can craft powerful stories, enable sales teams, and bring products to market with purpose, let’s connect.

About Me

"Whether you think you can or whether you think you can't, you're right."

Henry Ford

Work Experience

Marketing Manager
Accenture

May 2025 - Present 

  • Lead marketing strategy and messaging for $100M+ enterprise transformation pursuits, partnering with deal teams and account leadership to turn complex solutions into differentiated narratives

Strategy & Consulting Manager
Accenture

December 2022 - May 2025

  • Executed go-to-market strategy and product marketing efforts for a $3B federal portfolio, partnering with product teams to turn complex cloud and AI offerings into clear, impactful messaging that drove sales and secured key contract wins including a $1B Cloud FinOps deal

Strategy & Consulting Associate Manager
Accenture

June 2021 – December 2022

  • Directed a 12-person creative team to deliver an omnichannel content strategy for a $400M+ modernization program, using A/B testing and user feedback to boost engagement and adoption

Strategy & Consulting Consultant
Accenture

July 2018 - June 2021 

  • Built end-to-end digital engagement journeys and multilingual messaging for a national consumer financial aid platform, driving 220M+ visits in the first year of launch

Senior Communications Analyst
DigitalSpec

January 2018 - May 2018

  • Developed executive communications, annual reports, and strategic messaging for U.S. defense agency leadership, maintaining brand consistency and compliance across a 250+ employee division

Management Consultant 
Accenture

January 2012 - March 2017

  • Directed content marketing for an insurance benefits client's cloud transformation initiative, including an animated video presented by SSA leadership at a White House technology event

Work Experience

"Nothing is impossible, the word itself says 'I'm possible'!"

Audrey Hepburn

Education

Maryland Terrapins logo

I graduated Cum Laude with a Double Degree from the Smith School of Business and a Honors Citation from the University of Maryland Honors College.

Bachelor of Science - Marketing
University of Maryland, College Park
Robert H. Smith School of Business

Bachelor of Science - Management Information Systems
University of Maryland, College Park
Robert H. Smith School of Business

Education

"Do not let what you cannot do interfere with what you can do."

John Wooden

Skills

Product Marketing & GTM

Image by William Iven

Product Marketing, Go-to-Market Strategy, Messaging Frameworks, Sales Enablement, Product Positioning, Demo Scripting, Value Proposition Development, Customer Segmentation, Competitor Analysis, Persona Development, User Story Mapping, Growth Marketing, Event Marketing

Cross-Functional Collaboration

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Stakeholder Management, Project Management, Agile Methodologies (SAFe), Change Management, Product Management, Data-Driven Decision Making, Team Leadership, Human-Centered Design

Content and Editorial

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Content Development, Storytelling and Thought Leadership, Communications Strategy, Copywriting and UX Writing, Sales Writing, Personalized Messaging, Crisis Communications, Case Studies, Content Assessment

Industry Tools

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Generative AI (LLMs, Writer AI, Microsoft Copilot, ChatGPT), AI Chatbots and Virtual Assistants, Marketing Analytics (Google Analytics, A/B Testing, SEO), Content Management Systems (WordPress, HubSpot), CRM (Salesforce, SplashThat, LinkedIn Sales Navigator), Design and Collaboration (Figma, InVision, Mural, Monday.com) Microsoft Suite, Jira

Skills

"There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?"

Robert Kennedy

Let’s Connect

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©2026 by Hirdesh Matta

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